Everyone has “a guy.”
As it would turn out, advertising is pawned off to offshore locations. So, tell your guy that you’d like to try out Cliques. Spread the word.
The corporate monster is real.
It’s a lot easier to talk to the other “little guys.” But remember, everyone was a little guy at some point..
The outdoor industry is fragmented.
Everyone we met with offered great and unique insight; we wish they were all in communication with each other, too. Coalescence is key.
OR takes a toll on you.
The show forces you into an interminable grind. People get grumpy. Don’t make it worse than it has to be.
Our colleagues in the outdoor industry are distrustful of ad-tech.
…Which means that the moment we share that we’re an advertising start up, there’s an awkward pause in the conversation. Have a wholesome, open, and honest discussion with us. We don’t bite.
Sometimes “innovation” all looks the same.
So stand out. Make waves. Be open. Give people a reason to remember you.
Everyone is juggling a packed schedule and is on the brink of total implosion. It’s okay if there are some minor slipups or frustrations. Take a moment realize how cool OR is…then go back to laser-focus-mode.